Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement

Coefficient alpha and the internal structure of tests

1951 • 39,787 citations

A Theory of Cognitive Dissonance

1957 • 21,402 citations

Convergent and discriminant validation by the multitrait-multimethod matrix.

1959 • 16,404 citations

Advances in Consumer Research

2014 • 13,596 citations

Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change

1981 • 1,852 citations

The Impact of Television Advertising: Learning Without Involvement

1965 • 1,485 citations

Risk Taking and Information Handling in Consumer Behavior

1969 • 1,394 citations

Statistical analysis of sets of congeneric tests

1971 • 1,349 citations

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

1980 • 1,346 citations

Causal Models in Marketing

1980 • 1,165 citations

A general method for analysis of covariance structures

1970 • 1,101 citations

Advances in Factor Analysis and Structural Equation Models.

1980 • 792 citations

The College and the University

1908 • 648 citations

The relationship between the affective, behavioral, and cognitive components of attitude

1969 • 560 citations

An Exploratory Assessment of Situational Effects in Buyer Behavior

1974 • 493 citations

Attitude and Attitude Change: The Social Judgment-Involvement Approach.

1966 • 371 citations

Dimensions of Consumer Information Seeking Behavior

1981 • 360 citations

Prepurchase Information Seeking for New Cars and Major Household Appliances

1972 • 356 citations

The Role of Values in Public Opinion Research

1968 • 335 citations

An Examination Of The Validity Of Two Models Of Attitude

1981 • 333 citations

Attitude research plays for high stakes

1979 • 270 citations

Marketing Communications in Nonbusiness Situations or why its so Hard to Sell Brotherhood like Soap

1979 • 257 citations

Validation of feeling, belief, and intention to act as three components of attitude and their contribution to prediction of contraceptive behavior.

1971 • 234 citations

The Choice Process for Graduate Business Schools

1978 • 214 citations

The Construct Validity Of The Affective, Behavioral, And Cognitive Components Of Attitude By Analysis Of Covariance Structures

1978 • 188 citations

Involvement, discrepancy, and change.

1964 • 175 citations

The Construct Validity of the Tripartite Classification of Attitudes

1979 • 163 citations

An empirical application of confirmatory factor analysis to the multitrait-multimethod matrix

1976 • 157 citations

Response Time, Conflict, and Involvement in Brand Choice

1979 • 130 citations

Judgmental phenomena and scales of attitude measurement: placement of items with individual choice of number of categories.

1953 • 101 citations

Product Involvement and Pertinent Advertising Appeals

1974 • 100 citations