Decision Rules and the Search for a Dominance Structure: Towards a Process Model of Decision Making

Prospect Theory: An Analysis of Decision under Risk

1979 • 41,742 citations

Prospect theory: An analysis of decision under risk

1988 • 34,484 citations

A Theory of Cognitive Dissonance

1957 • 21,402 citations

A Behavioral Model of Rational Choice

1955 • 14,167 citations

Feeling and thinking: Preferences need no inferences.

1980 • 7,533 citations

Elimination by aspects: A theory of choice.

1972 • 3,400 citations

Retrieval time from semantic memory

1969 • 3,022 citations

Intransitivity of preferences.

1969 • 2,223 citations

Task complexity and contingent processing in decision making: An information search and protocol analysis

1976 • 2,004 citations

Conflict, Decision and Dissonance

1965 • 1,375 citations

Category judgment: A range-frequency model.

1965 • 1,085 citations

Script processing in attitude formation and decision making.

1976 • 683 citations

Cognition and Social Behavior

2014 • 664 citations

Process descriptions of decision making

1979 • 657 citations

Cognition and Social Behavior

1978 • 630 citations

The use of nonlinear, noncompensatory models in decision making.

1970 • 564 citations

Dimensional commensurability and cue utilization in comparative judgment

1974 • 414 citations

Use of nonlinear, noncompensatory models as a function of task and amount of information

1971 • 401 citations

Choice between equally valued alternatives.

1975 • 270 citations

New Directions in Psychology

1945 • 259 citations

Decision Making and Change in Human Affairs

1977 • 221 citations

Information Format and Choice Task Effects in Decision Making

1979 • 170 citations

On decision rules and information processing strategies for choices among multiattribute alternatives

1976 • 155 citations

Decision Making and Change in Human Affairs

1979 • 132 citations

Emerging technologies for making decisions

1965 • 127 citations

The influence of some task variables on cognitive operations in an information-processing decision model

1980 • 110 citations

Experiences with MAUD: Aiding decision structuring versus bootstrapping the decision maker

1980 • 68 citations

Effect of instruction in expected value on optimality of gambling decisions.

1969 • 64 citations

Emotion and decision making

1980 • 64 citations

Gambling decisions and information about expected value

1982 • 64 citations

A Study of Intransitive Preferences using a Think Aloud Procedure

1977 • 54 citations

Volitional problems in carrying through a difficult decision

1980 • 47 citations

Human decision making

1983 • 40 citations

Attractiveness of decision rules

1980 • 38 citations

Product Familiarity and Learning New Information

1981 • 31 citations

A note on think aloud protocols obtained during the choice of a home

1974 • 12 citations

Delay of Outcome and Preference for Different Courses of Action

1979 • 10 citations

Gambling decisions and information about expected value.

1980 • 4 citations

Beliefs and values as attitude components.

1979 • 3 citations

Deleted Work

1955 • 0 citations